Understanding your Customer
Ahmed’s Story
6 Topics
Ahmed’s challenge
Ahmed: persona
The persona tool
Ahmed: user journey
The user journey tool
Ahmed’s solution
Solving the customer’s problem
6 Topics
|
1 Quiz
Solving real problems
Mapping your context
Identifying key actors
Uncovering the problem
Checking your assumptions
Listening to feedback
Assessment: How can you solve real problems?
Try it yourself!
3 Topics
|
1 Quiz
Let’s practice!
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Quick recap
Assessment: How well do you know the user journey?
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Solving real problems
Understanding your Customer
Solving the customer’s problem
Solving real problems
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